One of the bigger campaigns that I spearheaded was the Holiday Countdown Giveaway Campaign. This campaign came about after a team meeting, in which the team expressed they wanted to do some sort of giveaway for the holidays. Running with that idea, I created a 12-day countdown inspired by the 12 Days of Christmas song, which each day matching the tune of the song and a Broadway fun fact. Because  it was a countdown, I also designed the assets to look like the viewer is opening an advent calendar, a perfect idea in time for the holidays. Each day, the post urges followers to comment their answers based on the given prompt. At the end of the campaign, we announced that Broadway  Direct will be giving away a free pair of Broadway tickets to a show of the winner's choosing. To enter, participants must follow the Broadway Direct Instagram, like all 12 posts, and comment on all 12 posts. The campaign's objective was to boost  engagement and following to Broadway Direct's social channels.