top of page

Instagram

Broadway Direct's Instagram is updated on a daily basis. I assist in creating some of these assets for them, namely the monthly zodiacs and evergreen posts. At the beginning of each month, we upload a themed zodiac using Broadway shows that followers can have fun seeing what Broadway show they are. From time to time, we also upload what we call the "evergreen posts," in which each asset urges followers to comment an answer to a prompt. This effort helps with increasing the social channel's engagement. One of the bigger campaigns I've worked on from creation to completion is the Holiday Countdown Giveaway Campaign, which you can check out here!

We have also recently started to post some of our Infographics. You can check those out here!

Know Your Lyrics

KYL

I also created an ongoing campaign called "Know Your Lyrics." This campaign prompts followers to guess a line from a well-known Broadway song by commenting on the post from the main Instagram feed. The answer to each question will be revealed the following day through Instagram Story. You can check out the IG Story answers here! We have started this campaign fairly recently; only a few of these are currently on the Broadway Direct's Instagram feed.

© 2022 by Joanne Do

bottom of page